Essays about: "digital media print media"

Showing result 6 - 10 of 21 essays containing the words digital media print media.

1. 6. The Impact of Influencer Marketing on Consumers' Attitudes

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Johan Grafström; Linnéa Jakobsson; Philip Wiede; [2018]
   Keywords : Millennials; Influencer Marketing; Attitudes; Trust; Loyalty; Elaboration Likelihood Model;

   Abstract : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. READ MORE

3. 7. Mens underwear : Exploring queer expressions in mensunderwear through post internet aesthetic asVaporwave.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mario Eurenius; [2018]
   Keywords : Mens underwear; graphic; colour; norm; identity; post internet; laser cut;

   Abstract : This work explores norms of dress design by the use of post internetaesthetics in mens underwear. The exploration of underwear is based onmethods formed to create a wider concept of how mens underwear couldlook like regarding shape, color, material and details. READ MORE

4. 8. Create, maintain and reap the rewards of a social media strategy.

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Niklas Gustavsson; [2017]
   Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

   Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE

5. 9. THE ROLE OF PRINT AND SOCIAL MEDIA IN SOCIAL MOVEMENTS: THE CASE OF BRING BACK OUR GIRLS

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : ABDULAZEEZ MAJEK KAREEM; [2017]
   Keywords : MEDIA; SOCIAL MOVEMENT; PRINT MEDIA; SOCIAL MEDIA; BRING BACK OUR GIRLS; SOCIAL MOBILISATION; RESOURCE MOBILISATION;

   Abstract : AbstractThis thesis critically examines the impact of print and social media in a social movement by using Bring Back Our Girls as a case study, which depicts the abduction of girls by warlords in Africa. Today, due to social inequality, activists do not possess the same budget as larger companies for advertising and mass communications. READ MORE

6. 10. WHO ARE U WEARING? : investigating iconic celebrity fashion images as dress

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Julia Ragnarsson; [2016]
   Keywords : Image; Body; Fashion; Mass Media; Celebrity; Approriation; Digital Print;

   Abstract : This collection is an observation of the relationship between celebrity culture, fashion and the female form. Exploring how the modern fashion image is communicated to a wider audience through mass media. At the same the work aims to explore new ways of developing clothing from a starting point in figurative prints. READ MORE