Essays about: "diversity branding"
Showing result 1 - 5 of 17 essays containing the words diversity branding.
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1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE
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2. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE
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3. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE
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4. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. READ MORE
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5. How employers in regional Sweden can attract and retain Gen Z : The case study of Jönköpings län
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Gen Z is the next generation to enter the workforce and it has become more complex to attract and retain employees. The recent trend in the job market, in which most prospective employees are from Gen Z, makes it important to investigate the demands, expectations, values, and preferences of this prospective workforce. READ MORE
