Essays about: "Employer branding EB"

Showing result 1 - 5 of 9 essays containing the words Employer branding EB.

1. 1. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

3. 2. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Janine Gracia; [2023]
   Keywords : employer branding; employer value proposition; external employer branding values; location; place; place attachment;

   Abstract : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. READ MORE

4. 3. Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexa Maren Kemp; Romina Spielmann; [2021]
   Keywords : Human Resource Management; Global Talent Management; Employer Branding; Integration-Responsiveness Tensions; Industry 4.0; Automotive Industry; Business and Economics;

   Abstract : This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. READ MORE

5. 4. Does the front door match the backdoor? : A single case study on how employee turnover affects the level of engagement & investment in EVP touchpoints: pre-, on-, and off-boarding

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Irma Dedic; Mobina Zavaher; [2020]
   Keywords : Employer Branding; EVP; Preboarding; Onboarding; Offboarding; Employee experience; Organizational Socialization; Turnover;

   Abstract : Research questions: In particular, how does employee turnover relate to the level of engagement and investment during the EVP touchpoints: preboarding, onboarding, offboarding? Purpose & Aim: The purpose is to explore the relationship between the level of employee turnover and the level of engagement in the EVP: preboarding, onboarding, and offboarding.  Method: A qualitative approach was chosen for the thesis, which was conducted through seven semi-structured interviews. READ MORE

6. 5. Generation Z: För nit och redlighet i rikets tjänst : en kvalitativ studie om offentliga organisationers användande av Employer Branding för att rekrytera Generation Z

   University essay from SLU/Dept. of Economics

   Author : Karl Lodén; Martin Sederholm; [2020]
   Keywords : offentlig sektor; employer branding; Generation Z; arbetsgivarvarumärke; varumärke; generationsforskning;

   Abstract : About 1.4 million people work in the Swedish public sector. The public sector employs several different generations of employees and one of these generations is Generation Z (people born after 1995). According to OECD, several countries have been experiencing difficulties to recruit young workers into the public sector. READ MORE