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Found 2 essays matching the above criteria.

1. 1. The Complexity of Management Control -A case study of Volvo Trucks, Tuve Plant

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Madeleine Roes; Sandra Jakobsson; [2012-06-11]
   Keywords : KeyManagement Control; Management Accounting; Management Control System; Management Control Systems Package.;

   Abstract : Background and Problem: There have been multiple studies encouraging further research of management control systems as a package. These studies imply that there has been focus towards specific controls instead of how different controls affect each other and work as a package. READ MORE

3. 2. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

   University essay from Akademin för utbildning och ekonomi

   Author : Emilene Reis Leite; [2010]
   Keywords : Green Marketing; Innovation; Value creation; Market orientation;

   Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE