Essays about: "e_marketing"

Showing result 6 - 10 of 16 essays containing the word e_marketing.

  1. 6. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gustav Hallberg; Sebastian Krysén; [2015]
    Keywords : E-commerce; Emerging markets; Consumer purchase decision; E-commerce factors;

    Abstract : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online? Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. READ MORE

  3. 7. Marketing through web 2.0 : How likes, shares and comments can effect organizations

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Tingsong Lan; Jonathan Klawitter Petersson; [2015]
    Keywords : Web 2.0; Marketing; E-Marketing; Inbound Marketing; Social Media; Blogs; RSS; SEO;

    Abstract : With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their use of the Web 2.0 technology as a marketing tool. READ MORE

  4. 8. Culture and Design in Web-Communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Firoozeh Karimi; [2013-09-20]
    Keywords : ;

    Abstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE

  5. 9. Online Marketing Strategies: How to combine digital media channels

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Malin Carlén; Susanne Lindkvist; [2013-07-12]
    Keywords : online marketing; online marketing strategies; digital media channels; e-marketing; digital marketing;

    Abstract : .... READ MORE

  6. 10. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

    University essay from Avdelningen för företagsekonomi

    Author : Petra Svobodova; Anna Gnyria; [2013]
    Keywords : marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

    Abstract : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. READ MORE