Essays about: "e_marketing"

Showing result 11 - 15 of 16 essays containing the word e_marketing.

1. 11. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE

3. 12. Matching - A mixed study on how companies and business students perceive each other

   University essay from Företagsekonomi

   Author : Michaela Lundback; Charlotta Westermark; [2012]
   Keywords : students; companies; perception; employer branding; marketing; criterions; employment; matching;

   Abstract : Every year many students are graduating from their university and are faced with the difficulty of acquiring an employment, especially large difficulty in Sweden as the unemployment rate is large amongst young adults. The companies are also facing a challenge, of how to receive the best applicants to their job openings, to ensure they will stay competitive as companies. READ MORE

4. 13. How can universities use E-marketing to attract students?

   University essay from Sektionen för hälsa och samhälle

   Author : Dennis Svensson; Sahar Zia; [2012]
   Keywords : E-marketing; Relationship Marketing; Promotion Mix; Millennials;

   Abstract : The purpose of this study was to examine how various universities address E-marketing activities as a help for attracting more students. The key issue was to add knowledge by investigating and understanding E-marketing activities in combination with parts of Promotion Mix, and Relationship Marketing. READ MORE

5. 14. The use of Web tools in French companies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sandra GOVIN; Cedric ESPOSITO-FARESE; [2010]
   Keywords : France; French companies; companies; Internet; Web; Web 2.0; Web tools; Website; Web objectives; e-marketing; e-commerce; observation research;

   Abstract : Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage. The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. READ MORE

6. 15. E-Marketing of Virtual Products Based onE-Commerce : A Case Study in Net Game Company

   University essay from Fakulteten för ekonomi, kommunikation och IT; Centrum för tjänsteforskning

   Author : Yan Li; [2009]
   Keywords : Electronic Commerce Virtual Products E-marketing Internet;

   Abstract : This essay is about the E-marketing of virtual products based on ElectronicCommerce. With the development of the network technology, the improvement ofElectronic Commerce is necessary. The E-Commerce is become more and morepopular with the wide usage of Internet in our daily life. The traditional marketingstrategy is not enough. READ MORE