Essays about: "economic international marketing case study economic"
Showing result 11 - 15 of 20 essays containing the words economic international marketing case study economic.
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11. Luxury brand’s expansion in China - Opportunities and possible strategies
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE
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12. Relationship in Travel Agency: A case of Chinese International Travel Service
University essay from Ekonomihögskolan, ELNUAbstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE
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13. Foreign market entry strategies : a case study for a Chinese pump manufacturer
University essay from Akademin för teknik och miljöAbstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE
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14. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise
University essay from Ekonomihögskolan, ELNUAbstract : Authors: Alexander Falck, 86-05-24, Economic program Rasmus Bergqvist, 84-11-08, Marketing program Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB) Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise. Background and problem discussion: Merchandise is one part of the product that a football club offers. READ MORE
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15. Hult IBS Goes Global: A study of entry strategy in the MBA market
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE