Essays about: "economic international marketing case study economic"

Showing result 16 - 20 of 20 essays containing the words economic international marketing case study economic.

  1. 16. SUCCESS FACTORS IN INTERNATIONAL EXPANSION

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Niklas Adalberth; Christoffer Elings-Pers; [2009]
    Keywords : International expansion; success factors; Internet-service companies; Sweden;

    Abstract : The Internet has lowered the barriers for international expansion and made it an important tool in order to succeed in the globalized world of today. Studies have been made on how companies use the Internet as a tool in their expansion strategy, however an overlooked field has been how Internet companies expand their business internationally. READ MORE

  3. 17. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Helena Piirainen; Dzejna Seta; [2008]
    Keywords : standardization; adaptation;

    Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE

  4. 18. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Brooke Zanini; Caroline Pehrson; [2008]
    Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

    Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE

  5. 19. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE

  6. 20. Sustainable Business at Small and Medium-Sized Enterprises (SMEs) : The Case of Coffee Queen AB

    University essay from Centrum för tjänsteforskning

    Author : Julia Jonas; Stefan Eriksson; [2007]
    Keywords : service management; corporate social responsibility; SME´s; sustainable development;

    Abstract : Society demands more and more that corporations take over responsibility on the effects of their business actions in a stakeholder view. Corporate Social Responsibility and Corporate Governance are catchwords in this context that stand for a management view there one focuses on more than profits and quality. READ MORE