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Showing result 1 - 5 of 20 essays matching the above criteria.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Farmer group approach to commercialization of smallholder agriculture. Do social capital and collective action arrangements matter? The case of indigenous chicken farmer groups in Mutare district, Zimbabwe.

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Maurice Ndoro; [2019]
    Keywords : Farmer groups; Collective action; Social capital; Commercialization; Smallholder agriculture; Zimbabwe; Agriculture and Food Sciences;

    Abstract : The commercialisation of smallholder agriculture is increasingly recognised as key to economic development and poverty alleviation. Interventions to promote commercialisation of smallholder agriculture in most cases adopt the farmer group approach as an efficient collective action initiative for enhancing marketing performance. READ MORE

  4. 3. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
    Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

    Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

  5. 4. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Satu Sekki; [2017]
    Keywords : Nation branding; Soft power; Public diplomacy; Power; Visual communication;

    Abstract : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. READ MORE

  6. 5. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE