Essays about: "effectual"

Showing result 11 - 15 of 26 essays containing the word effectual.

  1. 11. "The strange thing about business is that you can't stop" : A qualitative study of the internationalization initiation of female-owned SMEs in Uganda

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Beica; Lisa Eklöf; [2018]
    Keywords : female entrepreneurship; developing country; Uganda; International business; SME; import; export; effectuation; traits; networks; capabilities;

    Abstract : During the past decade, entrepreneurship and its implications in a developing country context has gained increased attention in research. In Uganda, women in businesss are leading the way in the entrepreneurial development. READ MORE

  3. 12. Effectuation in Business to Government Context

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nicklas Pavoncelli; Johanna Behm; [2017]
    Keywords : Effectuation; Business to Government; Innovation; Public Sector; Public Procurement.;

    Abstract : Effectuation is a theory about entrepreneurial problem-solving and management that was first identified by Sarasvathy (2001). Effectual logic has proven to be particularly useful when the company is functioning under the conditions of high uncertainty or goal ambiguity. READ MORE

  4. 13. Effectuation in decision-making to respond to market uncertainty in high technology industries

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ingrid Nataly Quiroga Fernandez; Tadayuki Hohyama; Loi Tran; [2017]
    Keywords : Effectuation; Causation; Experimentation-driven approach; Market uncertainty; High technology industries;

    Abstract : Uncertainty is inherent in the process of entrepreneurial activities and has caused a high failure rate of startups. In fact, 46% of new ventures run out of business within 4 years of operation, according to Statistic Brain Research Institute. READ MORE

  5. 14. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sahil Aery; Johanna And; [2017]
    Keywords : Effectuation; causation; marketing; SMEs; microbreweries; entrepreneurs;

    Abstract : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. READ MORE

  6. 15. Opportunity evaluation in a research based spin-off : Causation and Effectuation perspectives on entrepreneurial logic

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Christian Eriksson; Lubov Novozhilova; [2016]
    Keywords : entrepreneurial logic; entrepreneurial opportunity; opportunity evaluation; causation; effectuation; RBSO;

    Abstract : This study explores the entrepreneurial logic applied in the opportunity evaluation phase in a research-based startup company (RBSO) faced with multiple business opportunities recognized by external actors. Entrepreneurial logic, measured through the enactment of entrepreneurial behavior, is investigated from the theoretical perspectives of causation and effectuation. READ MORE