Essays about: "“Trendiness”"

Showing result 1 - 5 of 12 essays containing the word “Trendiness”.

  1. 1. TECHNOLOGY ENHANCED SELF-DIRECTED LEARNING IN THE WORKPLACE:

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Abdulroqib Ysuf; [2023-07-03]
    Keywords : Workplace; ; Self-directed learning; ; Technology; ; learning.;

    Abstract : Purpose: The overall purpose of this study is to investigate the perceived effectiveness of technology-enhanced self-directed learning (TESDL) in the workplace context, with a specific focus on the IT industry (company X in Nigeria). The study aims to assess the perception of employees on the motivating factors, barriers, environment, and technological tools utilized for TESDL. READ MORE

  3. 2. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
    Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

    Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE

  4. 3. The Impact of Social Media Marketing on Customer Loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Matthew Rhodes; Julian Maracic; Tobias Axberg; [2022]
    Keywords : Customer Loyalty; Social Media Marketing Activities; SMMA; Entertainment; Interaction; Trendiness; Customization.;

    Abstract : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. READ MORE

  5. 4. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  6. 5. Understanding In-game Purchase Behavior of Millennials in Mobile Battle Royale Games

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Teymur Nabili; Bihan Wang; [2021]
    Keywords : Millennials; Battle Royale Games; Aesthetic Items; Theory of Consumption Values;

    Abstract : Background The consumer behavior of mobile game players, especially the main consumingforce - millennials, has started to gain more attention as the mobile game industryhas turned into one of the most profitable entertainment fields. Nevertheless, thereis no unified model to understand the in-game purchase behavior of all mobilegames since the strengthening factors in video games are divergent subject to thegame genre. READ MORE