Essays about: "egna märken"

Found 4 essays containing the words egna märken.

  1. 1. Egna märkesvaror : ICAs olika emv

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Louise Sköldberg; [2013]
    Keywords : EMV; LMV; lojalitet; varumärke; konsument; kvalitet;

    Abstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE

  3. 2. Regional Disparities in Food Retailing

    University essay from Blekinge Tekniska Högskola/Sektionen för teknokultur, humaniora och samhällsbyggnad

    Author : Greg Ankers; Olga Smirnova; [2005]
    Keywords : Food Retailing; Livsmedelsdetaljhandeln; Baltic; baltiska staterna; Nordic; Internationalisation; Consumer Behaviour; Brands; Food Stores; Regional Disparities; Regionala skillnader; konsumentens attityder; egna märken; lågprismärken; märke ;

    Abstract : INTRODUCTION Food retailing in the Baltic States has developed rapidly in recent times. The future structure is expected to become similar to that of other regions in the European Union. READ MORE

  4. 3. Transportförpackningar och marknadsföring av frukt och grönt inom dagligvaruhandeln : en pilotstudie i Sverige och Tyskland

    University essay from SLU/Dept. of Crop Science

    Author : Åsa Andersson; [2004]
    Keywords : transportförpackningar; marknadsföring; frukt och grönt;

    Abstract : The logistic business Svenska Retursystem AB was founded by the Swedish retail sector in the year 2000, and their introduction of a grey plastic crate to the supply chain for perishable goods changed the situation for the swedish horticultural sector. The new system revealed several challenges to be tackled by all actors, from the small family firm to the bigger organisations. READ MORE

  5. 4. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

    University essay from SLU/Dept. of Economics

    Author : Sofia Berglund; [2002]
    Keywords : functional food; food industry; dairy industry; market strategy; retailing; France; porter;

    Abstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE