Essays about: "electronic marketing in tourism"

Found 4 essays containing the words electronic marketing in tourism.

  1. 1. Online communication within host volunteer tourism

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Karin Hanberger; [2012-11-22]
    Keywords : Online Communication; Non-profit tourism organizations; Electronic word-of mouth; Tourism destination image; Representation; Cultural Tourism; Host Volunteer tourism; Online Social Networking; Global Greeter Network; Greeter Programs; Destination marketing;

    Abstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE

  3. 2. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  4. 3. How social media users trust advertising more than you think

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : William Harding; Kien Hun Leong; [2011]
    Keywords : Web 2.0; Social Media; Online Advertising; Online Marketing; Advertising;

    Abstract : Consumers today are no longer bound to advertisers in their search for product information. Social media platforms and technologies are now empowering consumers to share product information with each other. This act is disempowering marketers and their agencies of record that are struggling to be relevant in the age of Web 2.0. READ MORE

  5. 4. Ethiopia as a Tourist destination, An exploration of Swedish Tourist Market Demand (Case Study).

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hailie Teshale Biazen; [2009]
    Keywords : Demand; Supply ; market;

    Abstract : This study aimed at exploring Demand of Swedish Tourists towards Ethiopian tourist destinations. The author has tried his level best in identifying the demands discrepancies of Swedish tourists’ preferences if they are offered a visit tours as same time by Ethiopian Tourism Sector and others African countries namely; Tanzanian, Egyptian, South African and Kenyan Tourism Authority. READ MORE