Essays about: "engagement program"

Showing result 1 - 5 of 79 essays containing the words engagement program.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Effective learning in higher education post-covid_final version.

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Maria Maofi; [2023]
    Keywords : Online learning; Digital transformation; Post covid-19 effect; Next generation e-learning platform; Higher Education;

    Abstract : The emergence of moving learning activities online, due to Covid-19 pandemic preventive measures and fast growing technology, forced many educational institutions to design and prepare their distance learning systems on time, without adopting the best practices for an effective and holistic digital transformation. This fact highlights the need of reconsidering the models in online learning and redesigning the learning processes to meet students e-learning needs and receive a more qualitative educational experience. READ MORE

  4. 3. Parents-Mediated, Play-based Interventions to Promote Social Communication among Preschool Children with Autism Spectrum Disorder

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Jayawardane Arachchige Shani Milari Thissera; [2023]
    Keywords : ;

    Abstract : Individuals with autism spectrum disorder (ASD) often struggle with social communication. This situation further leads to adulthood depression along with other health issues if it is not diagnosed and intervened at an early age. READ MORE

  5. 4. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

    University essay from

    Author : Annie Elwin Segolsson; [2023]
    Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

    Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

  6. 5. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE