Essays about: "europe cultural studies Thesis"
Showing result 1 - 5 of 47 essays containing the words europe cultural studies Thesis.
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1. An exploration of how the national culture in which a company operates affects the choice of Management Control Systems
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : Throughout this thesis, our research dives into the intricate relationship between national culture and management control systems (MCSs) in multinational corporations. In an increasingly globalized business world, understanding this relationship is pivotal for companies operating across diverse cultural landscapes. READ MORE
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2. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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3. Röekillorna unsealed – an osteological analysis of the seal remains at Röekillorna Spring
University essay from Lunds universitet/Historisk osteologiAbstract : Zooarchaeological studies have played a crucial role in understanding the pre-historic societies of Scania. The analysis of animal remains from archaeological sites has provided insights into the subsistence strategies, economic practices, and cultural beliefs of the people who lived in the region. READ MORE
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4. The Return to Europe: Exploring the Process of Europeanisation of Higher Music Education in Georgia
University essay from Lunds universitet/EuropastudierAbstract : The Georgian higher music education sector has undergone major changes since the Erasmus+ International Credit Mobility was established for study and training opportunities between the Erasmus+ programme and partner countries in 2015. This thesis explores the Europeanisation processes of Georgian Higher Music Education by analysing the responses of higher music education institutions to the opportunities and challenges of EU-funded programmes. READ MORE
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5. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE
