Essays about: "experimental marketing"
Showing result 11 - 15 of 77 essays containing the words experimental marketing.
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11. An essay on the discursive state of Sustainable Food Transitions : A discourse analysis of an experimental food company’s marketing material, the “Liberation of Protein Production”
University essay from Uppsala universitet/Industriell teknikAbstract : The thesis' purpose is to investigate the discursive state of sustainable food transitions by examining how Industry, as exemplified by an experimental food company namely Solar Foods at the forefront of the field, communicate and add to this discourse, as observed in their marketing video series Liberators of Protein Production, as well as how it reflects hegemonic discourses, chiefly seen to the amalgamated actors Government and Populace. Discourse theory is used and established as an admittedly austere methodological apparatus as well as analytical framework to collect data and map the discursive landscape, meaning what discourses are communicated and their relations to each other as well as said hegemonic discourses. READ MORE
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12. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE
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13. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE
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14. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE
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15. Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online tracking data improves. READ MORE
