Essays about: "experimental marketing"
Showing result 21 - 25 of 77 essays containing the words experimental marketing.
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21. Insights on Creating a Growth Machine Using Attribution Modelling
University essay from KTH/Optimeringslära och systemteoriAbstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE
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22. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE
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23. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE
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24. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE
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25. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE