Essays about: "export marketing strategies"

Showing result 6 - 10 of 11 essays containing the words export marketing strategies.

1. 6. External factors impacting firms marketing strategies : - A study of Swedish clean-tech firms

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Mattias Hedin; Thérése Carlbrant; [2010]
   Keywords : Strategy; clean tech; barriers; product market scope;

   Abstract : It is said that eco innovation is the future of Europe’s competitiveness and by that Swedish companies face an exciting opportunity within the field of clean tech. This industry is expected to continue growing worldwide but Swedish companies still have a low export rate even though they have great potential due to their advanced technology. READ MORE

3. 7. Mango in Sudan : marketing and export

   University essay from SLU/Dept. of Economics

   Author : Sanna Eltoum; [2009]
   Keywords : mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

   Abstract : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. READ MORE

4. 8. Strategies adopted in the International Market : The case of IKEA in France

   University essay from Institutionen för teknik och samhälle

   Author : Damien Badier; Carole Rousset; [2007]
   Keywords : IKEA; strategy; adaptation; standardization; SWOT; marketing;

   Abstract : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. READ MORE

5. 9. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
   Keywords : internationalisation; export; market entry; design; small firms; Japan;

   Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE

6. 10. How to Succeed in Export : A comparative Study of Export & Marketing Strategies Among the Winners of the Export-Hermes/ Stora Exportpriset

   University essay from Internationella Handelshögskolan

   Author : Carl-Johan Lindsten; Mattias Isefjord; [2006]
   Keywords : Export; Strategy; Export strategy; Marketing strategy; Export-Hermes; Stora Exportpriset; Internationalization; subsidiaries; intermediaries;

   Abstract : Background International trade has dramatically increased during the last half of the 20th century and it is now of significant importance to most eco-nomies. International trade is especially crucial to countries such as Sweden, with a small domestic market. READ MORE