Essays about: "factor of international marketing environment"

Showing result 6 - 9 of 9 essays containing the words factor of international marketing environment.

  1. 6. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
    Keywords : Telecom; R D; Success factors and innovation management;

    Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE

  3. 7. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE

  4. 8. Services marketing in a cross cultural environment : the case of Brazil

    University essay from Institutionen för ekonomi

    Author : Philip Hachmeister; Andrian Satrio; [2009]
    Keywords : international services marketing; adaptation; standardisation;

    Abstract :    ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. READ MORE

  5. 9. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    University essay from Handelshögskolan BBS

    Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE