Essays about: "factors influencing customer behavior"

Showing result 6 - 10 of 23 essays containing the words factors influencing customer behavior.

  1. 6. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

  3. 7. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jie Chen; Tong Lu; [2020]
    Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

    Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

  4. 8. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  5. 9. Digital Technology Adoption In The Context Of Asset Management : Organizational change and the impact of managers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lina Al Mandlawi; [2020]
    Keywords : Managerial impact; Technology Adoption; Digitalization and Asset Management.; Ledningseffekt; Teknikadoption; Digitalisering och Kapitalförvaltning.;

    Abstract : Digitalization and adaptation of technology are the current and future areas for organizations to gain efficiency within. Nevertheless, in a context where digitalization is an uprising trend, this research is needed now more than ever due to the COVID 19 Pandemic in the world. READ MORE

  6. 10. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
    Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

    Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE