Essays about: "factors that influence channel selection"

Found 2 essays containing the words factors that influence channel selection.

1. 1. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Makda Adhanom; Natasha Alvaro; [2023]
   Keywords : ;

   Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

3. 2. Making the customer the co-producer : A critical incident study on customer satisfaction and self-service channel choice in commercial air travel

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Henrik Huotari; [2012]
   Keywords : self-service technologies; customer satisfaction; SST; self-service channels; SAS; service design; self-service; customer co-production; adoption; self-service options;

   Abstract : This thesis is based on a case study of an airline’s (Scandinavian Airlines (SAS)) customers’ views on self-service technologies for check-in; mobile check-in, internet check-in, and machine (kiosk) check-in. The first aim of the paper was to find sources of satisfaction and dissatisfaction in the airline industry. READ MORE