Essays about: "floating signifier"

Showing result 1 - 5 of 6 essays containing the words floating signifier.

  1. 1. On The Side of the Forest Owner: : A Discourse Analysis of the Swedish Reception of the EU ForestStrategy for 2030

    University essay from Umeå universitet/Statsvetenskapliga institutionen

    Author : Emil Olofsson; [2023]
    Keywords : EU Forest Strategy for 2030; Swedish Forest Policy; Discourse Analysis; Just Transitio;

    Abstract : The new EU Forest Strategy for 2030, one of the flagship initiatives of the European Green Deal, has put EU forest policy in a new expansionary phase with ambitious goals for future forest management in Member States. This thesis analyzes contestation over the EU Forest Strategy for 2030 in Sweden to understand how discursive representations of forests are interlinked with justice perceptions. READ MORE

  3. 2. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Felicia Lundstedt; [2023]
    Keywords : viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

    Abstract : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. READ MORE

  4. 3. Under the shade of rumour refutation : a critical analysis of #PoliceRefuteRumour campaign on Chinese social media

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Mingyi Fang; [2021]
    Keywords : Civic Culture; Antagonism and Hegemony; Myth; Rumour; Rumour refutation; Social Sciences;

    Abstract : Rumour refutation is a series of campaigns that the Chinese authorities invest in combating 'the overflow' of network rumours, especially since 2017. These campaigns reflect the Chinese's knowledge of rumour as false and harmful. READ MORE

  5. 4. ‘WE ARE AT WAR!" : THE ROLE OF EMMANUEL MACRON’S SPEECHES IN BUILDING A MEANING FOR “COVID-19”

    University essay from Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Author : Lison Barrié; [2021]
    Keywords : COVID-19; Discourse; Gender; Nation; War;

    Abstract : Through discourse analysis, this thesis explores the way in which speeches delivered by the French President, Emmanuel Macron, during the health crisis of COVID-19 are creating a meaning for the floating signifier “COVID-19”. The methodological approach highlights how the discourse used is intrinsically gendered, both grammatically and conceptually, during the construction of meaning. READ MORE

  6. 5. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Nadim Herbert; [2020]
    Keywords : Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

    Abstract : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. READ MORE