Essays about: "gen z"

Showing result 16 - 20 of 75 essays containing the words gen z.

1. 16. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Samuel Lidström; Ruotong Tang; [2023]
   Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

   Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

3. 17. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Diyana Fisehaye; Ruth Teclehaymanot; [2023]
   Keywords : Corpoorate Social Responsibility; CSR Initiatives; Job-satisfaction; Gen Z; Employer Branding; Job Preference;

   Abstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE

4. 18. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : Iman Miriam Djelloul; [2023]
   Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

   Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE

5. 19. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kikelomo Olatunji-Aikomo; [2023]
   Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

   Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE

6. 20. The Impact of Sustainability and Purpose on Gen Z's Choice of Employer

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Hasen Hafid; Aron Baltes; [2023]
   Keywords : Gen Z; Sustainability; Purpose; Employer Branding; Corporate Social Responsibility;

   Abstract : Currently, the labor market is facing many challenges after the Covid pandemic. While many employees were laid off during the pandemic, companies are now searching intensively for qualified workers. While the average vacancy rate is rising, job portals also report new open positions peaks. READ MORE