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Showing result 1 - 5 of 11 essays matching the above criteria.

1. 1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Valeriia Babkina; [2023]
   Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

   Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

3. 2. Social Sustainability in the Finnish Sport Field - is the field of sport gender equal?

   University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Author : Sanna Töyrylä; [2021]
   Keywords : Social sustainability; Gender equality; Equal opportunity; Finnish sport organizations; Finnish sport field;

   Abstract : The importance of actions towards sustainable operations and corporate social responsibility has increased over the years, and the awareness of the phenomenon has increased. Good environmental-, economic- and social actions are all essential in order to achieve sustainable development. READ MORE

4. 3. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
   Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

   Abstract : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. READ MORE

5. 4. How China and Nordic countries conceptualise Corporate Social Responsibility : – A study of senior decision-makers’ statements within the banking sector

   University essay from Högskolan Dalarna/Kinesiska

   Author : Johanna Fagerström; [2020]
   Keywords : sustainability report; sustainable banking; Chinese banks; Nordic banks; sustainability; Corporate Social Responsibility CSR ; Global Reporting Initiative GRI ; green finance; senior decision-maker; tone at the top; Chinese harmony; 13th Five-Year Plan;

   Abstract : The “statement” from senior decision-maker is a section in the sustainability           report, where the most “senior decision-maker” of the institution (such as CEO,            chairman, or equivalent senior position) gives the personal view about the           relevance of sustainability to the ​institution and its strategy for addressing           sustainability. Such a statement is one medium used by company leaders to            communicate their attitudes and values to stakeholders in sustainability reports. READ MORE

6. 5. A Part of the Air We Breathe? - Managers' Perspectives on CSR Initiatives Using the Example of the Icelandic Equal Pay Certification

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marta María Árnadóttir; Jenny Gunnarsdóttir; [2020]
   Keywords : Corporate Social Responsibility; CSR Initiatives; Equal Pay Certification; Corporate Governance; Managers’ Perspectives; Gender Equality; Jafnlaunavottun; Business and Economics;

   Abstract : In this study we have explored managers’ perceptions of the importance of Corporate Social Responsibility (CSR), and the extent to which CSR can be evaluated and promoted through third-party certifications. To understand how such certifications affect companies and their corporate governance, we have explored the Icelandic Equal Pay Certification (EPC), an example of a CSR initiative. READ MORE