Essays about: "gendered products"

Showing result 1 - 5 of 7 essays containing the words gendered products.

  1. 1. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  3. 2. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Elina Magnusson; Maja Eriksson; [2020]
    Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

    Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE

  4. 3. Important system updates needed! : Masculinised logics and gendered path dependence in the European Union’s cybercrime institutions

    University essay from Försvarshögskolan

    Author : Felicia Rhedin; [2020]
    Keywords : cybersecurity; cybercrime; European Union; EU; EC3; feminist institutionalism; path dependence; cyber violence; VAW; VAWG; cybersäkerhet; cyberbrottslighet; EU; feministisk institutionalism; stigberoende; cybervåld;

    Abstract : This thesis approaches the EU’s cybersecurity discourse from a feminist angle, using a theoretical perspective based on feminist institutionalism and path dependence. The aim is to explore what conceptual logics make it possible for the EU to conceptualise cybersecurity and -crime “problems” in a genderblind way. READ MORE

  5. 4. Normed Sustainability : A socio-technological journey in hygiene practices

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : HANNA GUSTAFSSON; [2019]
    Keywords : Sustainability; norm-critic; energy practices; hygiene; Hållbar utveckling; normkritik; energipraktiker; hygien;

    Abstract : This report will guide you through a journey of a socio-technological research where questions evolved from the intertwining of technology and social structures will be answered. During spring 2019, this research project has taken part as a pilot study of a research project called Gendered sustainability: Norm-Critical explorations of energy practices for everyday transitions. READ MORE

  6. 5. Mine's a Whiskey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Featherstone; Jannike Maria Törnqvist; [2018]
    Keywords : Business and Economics;

    Abstract : Alcoholic beverage marketing communication has been observed to be highly, and stereotypically gendered. However, there is a common misconception that men and women are fundamentally different in their alcoholic beverage preferences and behaviours, therefore questioning the appropriateness of segregating products based on gender. READ MORE