Essays about: "global marketing: case analysis"

Showing result 11 - 15 of 67 essays containing the words global marketing: case analysis.

  1. 11. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elvira Lundell; Zsófia Varga; [2021]
    Keywords : Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

    Abstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE

  3. 12. Marketing Introduction Plan for the New Generation of Sustainable Circuit Breakers LTA 420 kV : A real-life case for implementation at Hitachi ABB Power Grids

    University essay from KTH/Kemiteknik

    Author : Ivan Fradinho Bastos; [2021]
    Keywords : high-voltage circuit breaker; SF6-free circuit breaker; sustainable circuit breaker; eco-efficient high-voltage circuit breaker; market introduction plan; högspänningsbrytare; SF6-fri strömbrytare; hållbar strömbrytare; miljöeffektiv högspänningsbrytare; marknadsintroduktionsplan;

    Abstract : En strömbrytare är en säkerhetsanordning som är utformad för att bryta strömmen om ett problem uppstår. Det finns ett flertal olika typer av brytare beroende vilket spänningsområde som avses. Brytare för lågspänning används för hushållsapparater, medan högspänningstyper används för överföring av spänning i elnätet. READ MORE

  4. 13. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Shachi Bista; [2020]
    Keywords : ;

    Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE

  5. 14. Entrepreneurship and critical success factors in manufacturingindustry: A Case Study for Johnson Controls Lammhult, Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Albert Mbu Etonga Asopo; Md Nahidur Rahman Chy; [2020]
    Keywords : Entrepreneurship; Entrepreneur; critical success factors;

    Abstract : In the last 30 years has seen a cutthroat competition among many organizations across the world.The Swedish industries were not an exception in this phase of globalization. READ MORE

  6. 15. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Dept. of Plant Breeding (from 130101)

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE