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Showing result 1 - 5 of 19 essays matching the above criteria.

  1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 2. Cyber Supply Chain Security and the Swedish Security Protected Procurement with Security Protective Agreement

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Carina Dios Falk; [2023]
    Keywords : Cyber Security; Protective Security; Public Procurement; Cyber Supply Chain Security; Swedish National Security; Risk Management; Cyber Security Risk Management; NIST 800-161; ISO IEC 27036; NISTIR 8276;

    Abstract : Digitalisation and globalisation are increasing the number of integrated and interconnected information technology (IT) systems worldwide. Consequently, these relationships and dependencies develop technological relationships through their services. READ MORE

  4. 3. The resilience of the logistics service providers in supply chain disruptions : – A qualitative study of logistic network resilience at Schenker Dedicated Services and Samskip

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Navah Eierdal; Jenny Boulton; [2022]
    Keywords : Resilience; Logistic service providers; Planning; Risk; Disruptions; Tools; 3PL; 4PL;

    Abstract : Globalisation and outsourcing have exacerbated the complexity of supply chains (Christopher, 2016). As a result, new business models have emerged to reduce the complexity of the supply chain by utilising supply chain management solutions. READ MORE

  5. 4. 5G and The Industry : A Case of the Nigerian Financial Technology Sector

    University essay from Uppsala universitet/Industriell teknik

    Author : Chukwunedum Nnamaka Elueze; Chibuzor Ugwunna Obasi; [2022]
    Keywords : 5G; FinTech; Nigeria; Ecosystem;

    Abstract : As globalisation and digitalisation continue to grow, cellular networks have become a mainstay in actualising digital communication, connectivity, access to digital media, and the exploitation of information technologies. 5G, the fifth-generation cellular network, has been anticipated by many to address the communications needs of virtually all sectors of the global economy and is expected to drive completely new services, particularly productisation, within niche markets. READ MORE

  6. 5. Can the Fourth Industrial Revolution - Industry 4.0 - Hold the Future for Africa´s Industrialisation? Case Study of Kenya

    University essay from Lunds universitet/Graduate School

    Author : Dana Kresova; [2019]
    Keywords : Keywords: the fourth industrial revolution; industry 4.0; global value chain; Kenya; digital economy; Sub-Saharan Africa; industrialisation; digital platforms; green growth; Social Sciences;

    Abstract : Abstract The world has seen three industrial revolutions and now it embraces the fourth. The fourth industrial revolution, (globalisation 4.0) or as this study uses industry 4.0, follows onto the third industrial revolution by connecting digital, material and living spheres. READ MORE