Essays about: "green marketing in corporate"

Showing result 21 - 25 of 29 essays containing the words green marketing in corporate.

  1. 21. Sustainability and organics : an explorative case study of the Swedish organic dairy sector from a sustainability marketing perspective

    University essay from Lunds universitet/LUCSUS

    Author : Sarita Bhagat; [2012]
    Keywords : sustainbility sciences; sustainable marketing; market orientation; organic dairy production; Sweden; Social Sciences;

    Abstract : Organic farming, considered as an agricultural practice, is supported by the CAP as an initiation for promoting environmental friendly method. The CAP supports the growth of a consumer-driven organic market. READ MORE

  3. 22. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Imran Bashir; Muhammad Sabir Shah; [2011]
    Keywords : sustainability; Corporate Social Responsibilty; CSR; ethical business; Cooperative group;

    Abstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE

  4. 23. Entreprenörskap på landsbygden : 6 små livsmedelsförädlande företag i Mälardalen

    University essay from SLU/Dept. of Economics

    Author : Lisa Fagerson; Emilia Skogh; [2011]
    Keywords : småskalig livsmedelsproduktion; framgångsfaktorer; entreprenörskap; nätverk; varumärke;

    Abstract : For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. READ MORE

  5. 24. Marketing-Ethics in Swedish Universities : Perceived importance and implementation of ethics in marketing courses

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Albin Hortell; Daniel Hellgren; [2011]
    Keywords : ;

    Abstract : As a result of recent corporate scandals, a stronger environmental movement and increased transparency of companies’ overseas activities, the demand of higher ethics has impacted all of society. With a current situation where companies need to be viewed as responsible, fair and more ethical in order to compete, new initiatives towards extensive Corporate Social Responsibility (CSR) is taken on a daily basis. READ MORE

  6. 25. Going Green – Entering a Judicial Grey Zone? Corporate Social Responsibility and the Shipping Business

    University essay from Lunds universitet/Juridiska institutionen

    Author : Christina Holmgren; [2010]
    Keywords : Maritime Law; Law and Political Science;

    Abstract : Corporate Social Responsibility (CSR) has during the last decade become an increasingly relevant concept. Most Multinational Enterprises (MNEs) have formulated Corporate Codes of Conduct, and many have also joined international initiatives focusing on CSR, such as the United Nations Global Compact. READ MORE