Essays about: "green marketing in corporate"

Showing result 11 - 15 of 29 essays containing the words green marketing in corporate.

  1. 11. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aleksi Leino; August Rosén; [2020]
    Keywords : Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE

  3. 12. Aligning CSR Values to change Corporate Social Behavior : Utilizing Management Control Systems to create Shared Values

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lotta Mannonen; Aleksi Ojala; Martinus Vorstenbosch; [2018]
    Keywords : CSR; Corporate Social Behavior; Organizational Culture; Shared Values; MCS.;

    Abstract : The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. READ MORE

  4. 13. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  5. 14. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

    University essay from Göteborgs universitet/Graduate School

    Author : Katharina Arnold Veronika; [2016-07-04]
    Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

    Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

  6. 15. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

    University essay from SLU/Dept. of Economics

    Author : Martina Hultén; [2016]
    Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

    Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE