Essays about: "green marketing in corporate"

Showing result 16 - 20 of 29 essays containing the words green marketing in corporate.

1. 16. Green Strategies in B2B: why and how? : a qualitative study of plastic manufacturers

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Sofia Larsson; Madelaine Kastberg; [2016]
   Keywords : Green marketing; green marketing strategies; B2B; business-to-business; corporate environmentalism; plastic industry; GGVV-region;

   Abstract : Humanity is facing one of the toughest environmental challenges of all time due to our continuous growth and never-ending consumption. The industrial firms (B2B) are one of the actors with the power to turn this around. READ MORE

3. 17. Consumer practices in use and disposal : the sustainable fashion challenge

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : TERESA GALLARDO; KRISTA KORKIAKOSKI; [2014]
   Keywords : consumer behaviour; consumer practices; garment life cycle; upcycling; swapping; sustainable fashion; sustainability practices; sociocultural forces; DIY; use and disposal practices;

   Abstract : In the last two decades a drive for sustainable fashion emerged, grew and ultimately failed. In its beginnings the boom of green fashion and the saturation of labelled so-called sustainable garments, followed by the realization that most of the labelling did not hold any consistency behind it, overwhelmed consumers and made them immune to the effects of green marketing. READ MORE

4. 18. Social Media and Green Marketing Strategies: An exploratory study of selected leading companies

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Paulina Aguilera; [2013]
   Keywords : social media strategies; green marketing; sustainability; corporate sustaianability; strategic corporate social responsibility; sustainable consumption; Earth and Environmental Sciences;

   Abstract : Social media has become the most popular communication channel. Large amounts of information flows are being exchanged between users. The information shared on social media is seen as more reliable than the information found on traditional media. Companies have already incorporated social media as one of their communication channels. READ MORE

5. 19. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

   University essay from Avdelningen för ekonomi

   Author : Ruby E 130806 Kashif; [2013]
   Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

   Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE

6. 20. Aiming for a greener future : A study within green marketing strategy and subjective performance

   University essay from Institutionen för marknadsföring (MF)

   Author : Cecilia Alvén; Paulina Huhtilainen; [2013]
   Keywords : Green marketing strategy; GMS; environment; environmental; subjective performance; firm performance; sustainability;

   Abstract : As society’s concern for the natural environment has increased during the last decades, organizations worldwide have been forced to become more environmentally conscious. Just as it is considered important for organizations to take responsibility for the environmental consequences of their actions, sustainability has become a concept that is expected to become a moral obligation in the future. READ MORE