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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. The period is political - Activist advertising of female sanitary products

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Amanda Pettersson; [2018]
    Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

    Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE

  3. 2. Juverhälsa i automatiska mjölkningssystem

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Fanny Sjölinder; [2016]
    Keywords : juverhälsa; automatiskt mjölkningssystem; förebyggande åtgärder; udder health; automatic milking; improve;

    Abstract : Syftet med denna litteraturstudie var att öka kunskapen om automatiska mjölkningssystems inverkan på juvret och juverhälsan samt identifiera möjligheter för lantbrukaren att arbeta förebyggande med juverhälsan i besättningen. Mastit, juverinflammation, är en smärtsam, kostsam och livsmedelsförstörande sjukdom. READ MORE

  4. 3. Launch of new products : market research for new product development for diabetics

    University essay from SLU/Dept. of Economics

    Author : Hanna Bertilsson; [2014]
    Keywords : brand position; health claim; healthy brands; interested ingredient; market development;

    Abstract : Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. READ MORE

  5. 4. Japan - From Traditionel Home Cooked Meals to Dining Alone at McDonald's

    University essay from Lunds universitet/Socialantropologi

    Author : Camilla Hoff-Jörgensen; [2010]
    Keywords : singles; Japan; McDonald’s; fast food; lifestyle-changes; household; fieldwork; Social Sciences;

    Abstract : Theoretical perspective: Existing theories within anthropology, globalization of McDonald’s and Japanese culture (household etc.) were used as providing explanations of the collected data. Methodology: This research uses McDonald’s as an example of fast food consumption in Japan. READ MORE

  6. 5. Brand development of H&M

    University essay from Institutionen för ekonomi

    Author : Xiaoling Ruan; Liya Li; [2009]
    Keywords : brand; brand development; H M;

    Abstract : These days, brands play an increasing important role in our life. Most of firm work hard for brand development. The purpose of this study is to analyze the brand development of H&M in general and how it starts opening in China. The result shows that H&M develops its brand successfully around the world. READ MORE