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Showing result 1 - 5 of 33 essays matching the above criteria.
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1. The Perception and Impact of Cultural Differences in Cross-Border Acquisitions - An analysis of how cultural differences affect the post-acquisition performance of acquiring companies in cross-border acquisitions
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis examines the relationship between cultural differences and the post-acquisition performance of cross-border acquisitions. Cross-border transactions have increased substantially in the last decades which has led to an increase in studies interested in finding key drivers of performance in these transactions. READ MORE
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2. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE
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3. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE
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4. Exploring cultural orientation and its influence on business planning in new ventures: urban Indigenous Australian insights
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The influence of one’s cultural orientation, particularly through Hofstede’s (1980; 2001) Individualism-Collectivism dimension, on entrepreneurs and planning within new ventures is an underexplored field in entrepreneurial research, specifically among cultural minorities. This study aims to understand the Individualism-Collectivism orientation of urban Indigenous Australian entrepreneurs based in Sydney, Australia, and how it can influence business planning in their new venture. READ MORE
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5. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE
