Essays about: "hofstede s cultural framework"

Showing result 1 - 5 of 33 essays containing the words hofstede s cultural framework.

  1. 1. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

  2. 2. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet; Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
    Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

    Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE

  3. 3. Exploring cultural orientation and its influence on business planning in new ventures: urban Indigenous Australian insights

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Adam Sacca; Stephan Campbell Fernandini; [2021]
    Keywords : Culture; Cultural Dimensions Theory; Individualism-Collectivism; Cultural Orientation; Indigenous Entrepreneurship; Urban Indigenous Australia; New Venture Creation; Business Planning; Planning.; Business and Economics;

    Abstract : The influence of one’s cultural orientation, particularly through Hofstede’s (1980; 2001) Individualism-Collectivism dimension, on entrepreneurs and planning within new ventures is an underexplored field in entrepreneurial research, specifically among cultural minorities. This study aims to understand the Individualism-Collectivism orientation of urban Indigenous Australian entrepreneurs based in Sydney, Australia, and how it can influence business planning in their new venture. READ MORE

  4. 4. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emil Granath; August Carlander; [2020]
    Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

    Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

  5. 5. The effects of cultural differences on business communication : A study in OnlineFactory.asia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fanny Odell; Victoria Näsberg; [2020]
    Keywords : cultural differences; culture; communication; business communication; Hofstede; Shannon-Weaver model; negotiation; globalization; language barriers.;

    Abstract : Cultural differences have always been the ground to barriers within communication. Due to globalization this is becoming an increasingly important aspect of how business communication is done.  Therefore, there is a need for organizations to have the skillset to deal with the cultural differences that a cross-cultural business environment entails. READ MORE