Essays about: "hofstede"

Showing result 16 - 20 of 133 essays containing the word hofstede.

  1. 16. Self-disclosure on Facebook : Social Network Site privacy and personal information disclosure of Germans and Norwegians - A cross-cultural comparison

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rakel Schultheiss; Nicolas Philipp Kalmer; [2018]
    Keywords : Social Network Sites; Facebook; targeted advertising; personal information disclosure; privacy concerns; privacy paradox; Hofstede’s masculinity; cross-cultural comparison;

    Abstract : Social Network Site (SNS) users’ disclosed personal information is beneficial for marketers, as targeted advertising can be provided accordingly. This study identifies the three privacy concepts of concerns, attitudes and intentions, along with culture (i.e. Hofstede’s masculinity) to be key drivers of users’ self-disclosure on SNSs. READ MORE

  2. 17. The Effects of Corporate Culture. A Study of Three Swedish Multinational Corporations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christian Ciucci; Victor Eriksson; [2017-08-29]
    Keywords : Culture; values; multinational corporation; ethics; decision making; shared;

    Abstract : Operating in a global environment carries with it a range of opportunities but also challenges.While organizations have their own unique culture, they must also be aware of and adapt to the norms of the environment in which they are operating. This study considers the effects of corporate culture in Swedish multinational corporations (MNCs). READ MORE

  3. 18. The Role of National versus Organizational Culture in Multinational Organizations : A Comparative Case Study of Handelsbanken Sweden and Handelsbanken UK

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Rosina Paijo; Victoria Vonheim; [2017]
    Keywords : National culture; Organizational culture; Cultural differences; Globalization; Handelsbanken;

    Abstract : One of globalization's immediate consequences is the increased popularity among firms to internationalize. When internationalizing, firms ought to bear in mind both the opportunities and challenges that come with it. READ MORE

  4. 19. The Scandinavian Cooperative Advantage of Fashion : A Study of Swedish Fashion Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hyunjoon Song; [2017]
    Keywords : Fashion; Scandinavian Cooperative Advantage; Cooperative Advantage; Swedish Fashion Industry; Hofstede’s Dimensions; Swedish Management Style; Stakeholder Theory; Stakeholder Salience; Designers;

    Abstract : In recent years the fashion industry has experienced a high frequency of famous Creative Directors departing the companies for unknown reasons. The same problem does not seem to occur in the Scandinavian fashion industry. READ MORE

  5. 20. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden

    University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Author : Carl-David Lundström; Ingrid Höllisch; [2017]
    Keywords : Outward foreign direct investment; FDI; internationalization; Uppsala model; network approach; born-global; bred-global; establishment; risk; risk reduction; Sweden; China; guanxi; guanxiwang; Hofstede; trade-facilitating organizations; investment-facilitating organizations; psychic distance; cultural distance;

    Abstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE