Essays about: "holmqvist"

Showing result 6 - 10 of 89 essays containing the word holmqvist.

1. 6. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

3. 7. Automatic context-dependent driver attention monitoring using eye tracking and digital maps

   University essay from Linköpings universitet/Institutionen för medicinsk teknik

   Author : Anna Jonsson; Linnéa Holmqvist; [2023]
   Keywords : ;

   Abstract : Driver distraction is a contributing factor to car accidents here a warning system could potentially prevent some of these accidents by making the driver aware of distraction and redirecting the focus back to driving-related activities. The purpose of this work is to better understand where drivers direct their attention while driving and where the attention should be directed for the driver to be considered attentive. READ MORE

4. 8. Does the Use of VR Improve Individuals’ Performance in Sports? : A Scoping Review

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : William Rolf; Carl Holmqvist; [2023]
   Keywords : virtual reality; VR; sports; performance; empirical evidence; virtual reality; VR; sport; prestanda; empiriskt bevis;

   Abstract : The purpose of this study is to explore if the use of virtual reality (VR) improves performance in sports and examine whether there is empirical evidence supporting this. There is a lack of a common denominator that can be used as a direct comparison between various studies. READ MORE

5. 9. Technical Debt in Swedish Tech Startups: Uncovering its Emergence, and Management Processes

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Ville Abrahamsson; Victor Holmqvist; [2023]
   Keywords : Technical debt; Start-ups; Technical debt management;

   Abstract : Technical Debt (TD) is a concept referring to technical deficiencies and sub-optimal decisions made in software development that may save time in the short term but lead to long-term obstacles. The concept also implies increased future costs, often growing with interest, caused by slower development rates and the need for refactorings. READ MORE

6. 10. AI and Strategic Decision Making Processes - An empirical study on how Large Language Models can be utilized in Strategic Decision Making Processes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hed Dahl; Johan Holmqvist; [2023]
   Keywords : Strategic Decision Making Processes; Artificial Intelligence; Large Language Models; ChatGPT; Data Privacy; Business and Economics;

   Abstract : The purpose of this study is to contribute with an understanding of what role AI has, and might have, in strategic decision making processes. The literature review of the study builds upon research within Resource Based Theory, Strategic Decision Making Theory and is supported by technical reports on Large Language Models. READ MORE