Essays about: "how to enter global market"

Showing result 16 - 20 of 39 essays containing the words how to enter global market.

  1. 16. Competitive Strategy for Entering Wind Turbine Manufacturing Industry

    University essay from KTH/Entreprenörskap och Innovation

    Author : MAREK-ANDRES KAUTS; [2015]
    Keywords : strategy; competitive strategy; renewable energy; renewables; wind power; wind;

    Abstract : The purpose of this thesis is to explore, how it is best to enter to the wind turbine manufacturingindustry and suggest a competitive strategy for that purpose.The thesis follows Michael E. Porter's Competitive Strategy framework. READ MORE

  3. 17. How to respond to low cost competition – A case study

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Andreason; Gustav Wind; [2015]
    Keywords : Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

    Abstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE

  4. 18. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  5. 19. Born Global E-Business Companies -A theoretical model for the internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christine Nilsson; Claudia Hidou; [2014-08-12]
    Keywords : Born global; e-business; EBC; internationalization process; Waterfall- Sprinkler- and Wave Strategy; Uppsala Internalization Process Model; Integration Responsiveness Framework;

    Abstract : There are several models aiming to describe the internationalization process of companies. These models are based on traditional companies where distribution and physical products are common features (Bell, McNaughton, Young & Crick, 2003). This implies that these models need to be adjusted in order to fit e-business born global companies. READ MORE

  6. 20. Investigation of Customer-Driven Innovation

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Ikram Ullah; Muhammad Ayaz; [2013]
    Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

    Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE