Essays about: "how to enter global market"

Showing result 6 - 10 of 39 essays containing the words how to enter global market.

  1. 6. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  3. 7. Assessing the actions taken in a post disaster environment for financial gain in a construction company : A case study of Newtech Installations 1992-2020

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ida Antonsson; Julien Champigny; [2020]
    Keywords : Natural disaster; entrepreneurship; Post-disaster market; entrepreneurial action; windows of opportunities;

    Abstract : With globalisation and global warming threats, natural disasters happen at a faster rate, and their impact is drastically more prominent than before. In this thesis, we investigate the actions the organisation Newtech performed in three post-natural disaster environments to enter the markets and benefit from them. READ MORE

  4. 8. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

    University essay from Södertörns högskola/Företagsekonomi

    Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
    Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

    Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE

  5. 9. Conquering the Global Village of Artificial Intelligence- it’s not always cheap and cheerful : A qualitative study on how Artificial Intelligence companies internationalise to the BRIC countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofie Bengtsson; Sofia Rockmyr; [2019]
    Keywords : Artificial Intelligence; Internationalisation; Emerging Markets; BRIC;

    Abstract : Companies within Artificial Intelligence are receiving increased international attention in many industries and the technology is affecting the everyday life of many people, with or without their knowledge. Simultaneous to this development, the BRIC countries have gained a spot in the global sitting room due to their rapid growth and industrialisation, which in its turn has made way for vast business opportunities. READ MORE

  6. 10. Determining factors of location choice in the modern era : A cross-case analysis on tech companies

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ludwig Sjöstrand; Robin Raske; Carl Klevbo; [2019]
    Keywords : Tech Companies; Internationalization; Location Choice; Location Determinants; Born Globals; Globalization; Digitalization;

    Abstract : The emergence of digitalization and globalization has given birth to firms who cater to a global customer base and source resources from around the world at the click of a button. Nevertheless, as companies continue to innovate how they communicate, govern and internationalize, much of the research is built on a world before the emergence of the digitalized and globalized society we live in today. READ MORE