Essays about: "how to identify marketing mix"

Showing result 1 - 5 of 14 essays containing the words how to identify marketing mix.

1. 1. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Nilsson; Anton Gunnarsson; [2023]
   Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

3. 2. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

   University essay from Umeå universitet/Företagsekonomi

   Author : Zakaria Mohseni; Farouk Tutu Madara; [2020]
   Keywords : electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

   Abstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE

4. 3. The oat growth : The way to grow an innovative firm on the European market

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Antonia Melovic; Qazi Toukir; [2020]
   Keywords : Innovative firms; Internationalization process; Marketing mix; European markets;

   Abstract : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. READ MORE

5. 4. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Meron Kebede Abebaw; Willard Kingstone Matukuta; [2018]
   Keywords : Online shopping; Physical store; In-store technology; Customer experiences; Customer behavior; Sweden;

   Abstract : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018  Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. READ MORE

6. 5. Overcoming Gender Bias Through Marketing : How to enhance the public perception of female ice hockey through marketing to generate more popularity?

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Raphaël Bottecchia; Jonathan Slavin; [2017]
   Keywords : Gender Bias; Marketing; Sports Marketing; Ice Hockey;

   Abstract : Purpose – The purpose of this paper is to explore the effect gender bias has in sports and howmarketing can be used to challenge gender bias. Design/methodology/approach – This paper will use data collected from 188 surveys from registered fans of the Linköping Hockey Club. READ MORE