Essays about: "Customer experiences"

Showing result 1 - 5 of 194 essays containing the words Customer experiences.

  1. 1. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

  3. 3. Decarbonization of Freight Transport at a Manufacturing Company : A Case Study of the International Manufacturer Rosemount Tank Radar AB

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Ellen Jönsson; Gilbert Gullberg; [2021]
    Keywords : Green Supply Chain Management; Strategy; Management Control Systems; Decarbonization; Freight Transport; International Manufacturing Company; Carbon Dioxide; CO2 emissions mitigation; Decarbonization Strategy; Strategy and Control Management; Case Study; Framework; Supply Chain; GSCM; MCS;

    Abstract : International manufacturing companies are shipping goods worldwide, resulting in interorganizational freight transportation where customers, suppliers, and logistics partners are involved in the transportation processes. This interorganizational nature of freight transport emissions has made them difficult to address, as they can be seen as not being connected to only one single company’s decisions. READ MORE

  4. 4. Online reviews’ influence on purchase decisions within the Hotel Industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Martin Ström; Olivia Karlsson; [2021]
    Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

    Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

  5. 5. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Eriksson; Emmy Rosander; [2021]
    Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

    Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE