Essays about: "ikea product strategy"

Showing result 6 - 10 of 19 essays containing the words ikea product strategy.

  1. 6. Improving product availability: A case study at IKEA Kitchen and Dining

    University essay from Lunds universitet/Teknisk logistik

    Author : Drilon Polozani; Gabriel Vojin; [2017]
    Keywords : Product availability; In-store availability; Stock-outs; Out of stock; Root causes; Retail supply chain; Supply chain management; IKEA; Home furnishing; Business and Economics;

    Abstract : A global and still expanding leader in the home furnishing industry, IKEA, with its head office for development of the product range in Swedish Älmhult, wants to reach out to as many customers as possible. Cost efficiency has always been a driver, but in recent years an initiative on product availability has been launched, aiming to increase customer satisfaction. READ MORE

  3. 7. Managing digitalization with Dynamic Capabilities - A case study on how incumbent firms are building dynamic capabilities to address digitalization

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Billy Wiljén; Reza Khalaf Beigi; [2016-09-21]
    Keywords : IT management; dynamic capabilities; options; digitalization; resources; digital innovation;

    Abstract : Digitalization has a strong impact on all industries. The emergence of new technologies, also influences both society and the economy. For product developing firms this infer a need to respond to market change and innovation in product development. READ MORE

  4. 8. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

    University essay from Göteborgs universitet/Graduate School

    Author : Katharina Arnold Veronika; [2016-07-04]
    Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

    Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

  5. 9. Modularity and its Effects on Operations and Logistics - A Case Study at IKEA Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Larsson; Johan Gadde; [2016]
    Keywords : Modularisation; Product architecture; Manufacturing; and Logistics; Technology and Engineering;

    Abstract : For a modern company to stay competitive on the market, efficient solutions and production systems are often needed. The customer also request more variants while still paying the same low price as before. To keep cost as low as possible several strategies and aspects can be analysed and implemented. READ MORE

  6. 10. Influence of consumer behaviour on the circular economy application. The case study of a revival strategy for home textiles at IKEA.

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Giulia Mariani; [2016]
    Keywords : consumers’ disposal behaviour; home textiles; waste handling strategies; drivers and barriers for circular systems; environmental awareness.; Social Sciences;

    Abstract : Notwithstanding the increasing environmental awareness among consumers, researchers do not witness a substantial shift in consumption and disposal behaviour of textiles. Since research on disposal behaviour of home textile products is currently limited, it is relevant to explore consumers’ decision-making when handling no-longer-wanted home textiles. READ MORE