Essays about: "ikea product strategy"

Showing result 11 - 15 of 19 essays containing the words ikea product strategy.

  1. 11. Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jiahao Li; Yujiao Zhang; [2016]
    Keywords : experiential marketing; consumer behavior; IKEA; China;

    Abstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE

  3. 12. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA

    University essay from Akademin för textil, teknik och ekonomi

    Author : Isabella Ahrens; Theresa Guetz; [2015]
    Keywords : Transnational strategy; shift; global strategy; cultural awareness; market research; local preferences; bed textile industry;

    Abstract : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. READ MORE

  4. 13. BILTEMA : Case study to locate the future Customer DistributionCentre and create a material management to handle ecommerce

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : William Chan; Christoffer Stahrberg; [2014]
    Keywords : ;

    Abstract : Background: Before BILTEMA’s decision-making in investing in e-commerce, many questions have to be answered such as market demand, expansion and other decisions, appropriate for the company’s existing operations and strategies. The importance of selecting warehouse location has the theoretical goal of profit and to support the overall business strategy of the firm. READ MORE

  5. 14. Mapping and analysis of a distribution process in a make-to-order supply chain

    University essay from Lunds universitet/Teknisk logistik

    Author : Björn Andersson; Tobias Brink; [2013]
    Keywords : Supply chain; process mapping; Value Stream Mapping; Swimlane flowchart; process analysis; process improvement; make-to-order; distribution; Technology and Engineering;

    Abstract : Background: Supply chains become more and more complex. Mapping can be a good way to understand a company’s supply chain and its processes. IKEA’s Direct Delivery Customer (DDC) process has a rather unique characteristic at IKEA. READ MORE

  6. 15. Customer Satisfaction within the Purchasing Process - A case study for the retailer IKEA

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Brath; Camilla Hedengran; [2011-07-07]
    Keywords : Customer satisfaction; Retailing; Purchasing process; Decision-making; Service level;

    Abstract : Many retailers have moved toward strategies that use large assortments and/or customization in order to establish a competitive advantage. Large assortment strategies used by category killers can however backfire if the complexity causes information overload that aggravate customers’ purchasing decision process. READ MORE