Essays about: "ikea product strategy"

Showing result 16 - 19 of 19 essays containing the words ikea product strategy.

  1. 16. Service Level Classification : How IKEA secures availability of the most important articles

    University essay from Företagsekonomiska institutionen

    Author : Joanna Edlund Molin; Elinore Åsell; [2011]
    Keywords : Service level; availability; product classification; prioritisation; buying situations and customer service;

    Abstract : Purpose - The purpose of this master thesis is to investigate the possibilities to extend or change the base of IKEA’s SL classification and give recommendations concerning potential improvements.  Method - This thesis has an inductive research strategy since data has been collected to build theory rather than the other way around (Bryman and Bell, 2007). READ MORE

  3. 17. E-Business Modeling : A Case Study with IKEA

    University essay from Internationella Handelshögskolan

    Author : Pinar Karabatak; Anyinke Nkongtendem Ndobegang; Kingsley Kwabena Amankwaah; [2006]
    Keywords : E-Business Modeling; Business Modeling; Change Management;

    Abstract : E-business modeling is a concept that has several components and can be designed based on different combinations of them. Furthermore, it is a concept that is vulnerable to changes as it is associated with technology, which is developing rapidly day by day. READ MORE

  4. 18. Supplier Development within Dyadic Relationships in the Swedish Furniture Retail Industry

    University essay from Ekonomihögskolan, EHV

    Author : Amra Kemura; Gesa Behrens; Canan Celik; [2006]
    Keywords : supplier development; swedish furniture retail industry; dyadic relationships;

    Abstract : Globalization and associated economic changes have led to a lot of opportunities and hazards that companies are facing. Especially the increased role of customer demands and the interconnected shift from seller markets to buyer markets were the driving factors and incentives for the research work of this Master Thesis. READ MORE

  5. 19. What's in it for You? : A Study of Perceived Customer Value among IKEA's Business Customers in the Kitchen Market

    University essay from IHH, Företagsekonomi

    Author : Karin Grom; Louise Janhans; Emmelie Johansson; [2006]
    Keywords : Customer Value; Business-to-Business Relationship;

    Abstract : Companies have started to concentrate more on customer relationship, meaning more attention on customer contact, instead of concentrating on the product. Those thoughts have further developed into that companies continuously create and add value for their customers, to keep them loyal and satisfied. READ MORE