Essays about: "ikea s cultural environment"

Showing result 1 - 5 of 6 essays containing the words ikea s cultural environment.

  1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  3. 2. IKEA in India : A study of the cultural aspects of deploying an IKEA store in India

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Anna Tommysdotter; [2016]
    Keywords : ;

    Abstract : Introduction: This study is about organisational culture and different cultural influences in a cross-cultural environment at an IKEA office in India. Statement of Purpose: The purpose of this master thesis is to provide increased understanding of the cross-cultural setting in regards to conceptualisation of the concept of culture as well as sense-making and sense-giving processes of employees in a trans-cultural environment in India. READ MORE

  4. 3. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rania Akhsassi; [2014]
    Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

    Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

  5. 4. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    University essay from Handelshögskolan vid Umeå universitet

    Author : Dinara Izmaylova; Federica Zuccon; [2011]
    Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

    Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE

  6. 5. AN UNDERSTANDING OF THE COMPLEX PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA

    University essay from Ekonomihögskolan, EHV

    Author : Tobias Mauelshagen; Emilie Martens; [2007]
    Keywords : Culture building across borders IKEA organization leadership;

    Abstract : Nowadays, companies face many difficulties due to the much competitive environment they have to evolve in. Therefore, multinational ones, particularly dealing with customers and employees, as well as competitors worldwide, have to take all the tools available into consideration to be able to stay afloat, or, at best, to be successful. READ MORE