Advanced search

Showing result 1 - 5 of 39 essays matching the above criteria.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

4. 3. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Vy Nguyen; Nhu Nguyen; [2022]
   Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

5. 4. Integrating Cultural Elements Into a Home : How to make product development adaptable

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Amanda Lenko; [2022]
   Keywords : Cultural Values; Product Development Adaptability; Customisation; Globalisation;

   Abstract : This thesis report has been written for the Innovation in Business, Engineering, and Design master’s program (specialization in design) at Linnaeus University in Växjö, Sweden, in collaboration with IKEA, a furniture company in Älmhult, Sweden.  This report is about finding form for customization to contribute to adapting cultures into product development. READ MORE

6. 5. Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jidapa Watanavong; [2021]
   Keywords : strategic organizational listening; learning organization; sensemaking; mindful-organizing; Social Sciences;

   Abstract : Communication research has identified listening as a key skill in the sensemaking process. However, little is known about the practical implementation of listening by practitioners and about its strategic values to the organization. READ MORE