Essays about: "image and reputation"

Showing result 1 - 5 of 120 essays containing the words image and reputation.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  4. 3. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

  5. 4. The Sustainability of EU Trade mark law : A research into the degree to which EU Trade mark law is tailored to achieve the EU Sustainable Development Goals

    University essay from Stockholms universitet/Institutet för immaterialrätt och marknadsrätt (IFIM)

    Author : Rinder Pietjouw; [2023]
    Keywords : sustainability; sustainable development; SDG; sustainable development goals; trade mark law;

    Abstract : The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. READ MORE

  6. 5. ‘Overcoming Hopelessness’: Asylum Seekers’ Experiences of Precarity and Empowerment in Sweden

    University essay from Lunds universitet/Socialhögskolan; Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Hugo Fritjofsson; [2023]
    Keywords : Sweden; asylum; migration; qualitative; refugees; Social Sciences;

    Abstract : Sweden has long been seen as a generous, inclusive provider for refugees, historically granting social rights on par with citizens shortly upon arrival. However, extensive recent academic literature has come to critique this perception, highlighting retrenchments and restrictive developments in asylum policy amid increasing precarity for asylum seekers. READ MORE