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Showing result 1 - 5 of 40 essays matching the above criteria.

1. 1. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Pahlow Mariele; Cajsa Svensson; [2023]
   Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

3. 2. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

4. 3. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Shamiso Mahohoma; [2022]
   Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

   Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE

5. 4. Why City Tourism? : Perceptions, attitudes and motivations for countryside people to visit city destinations as tourists

   University essay from Södertörns högskola/Turismvetenskap

   Author : Amanda Wallström; [2022]
   Keywords : Countryside people; Motivations; Perceptions; Attitudes; City tourism; Destination image; Social media; Travel; Tourism;

   Abstract : Perceptions and attitudes can have a major impact on the motivations for countryside people to visit city destinations as tourists. The findings from this study present the two major motivations; extraordinary experiences and travelling for specific events, along with several further aspects, which motivate people in the countryside to visit cities. READ MORE

6. 5. The Pillars of Sustainable Cultural Tourism and Entrepreneurship : The case of Gotland as a Cultural Destination

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Aida Sarai Alonso Guerrero; [2021]
   Keywords : culture; cultural heritage; cultural tourism; creative tourism; entrepreneurship; sustainable entrepreneurship; cultural entrepreneurship; culture creation; culture conservation; Gotland; Region Gotland; cultural destination;

   Abstract : The Swedish Island of Gotland is well-known for being prosperous in cultural  and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. READ MORE