Essays about: "importance of IT IN advertisement"

Showing result 1 - 5 of 23 essays containing the words importance of IT IN advertisement.

  1. 1. Fake Mass-Produced Advertisements Detection on Global Online Adult Service Websites

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ernest Pokropek; [2023]
    Keywords : Machine learning; Spam detection; Mass-produced spam; Global adult online services; Maskininlärning; Detektering av Spam; Massproducerad Spam; Globala Webbplatser som Erbjuder Eskorttjänster;

    Abstract : A significant amount of sex trafficking victims are being advertised on online adult services, which are currently being flooded with spam. Investigators rely on online adult services to track cases of sex trafficking; however, the ever-increasing volume of spam poses a mounting challenge, making their task progressively more difficult. READ MORE

  3. 2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  4. 3. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  5. 4. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karolina Kubiak; Sam Ouda; [2020]
    Keywords : Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

    Abstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE

  6. 5. Looking for nurses: The relation between agency salience in job advertisements and the appeal of nursing for men

    University essay from Lunds universitet/Institutionen för psykologi

    Author : My Eriksson; [2019]
    Keywords : Social role theory; belongingness; goal congruity; communion; agency; gender segregation; job advertisements; nursing; Social Sciences;

    Abstract : In Sweden, nursing is strongly gender segregated. Additionally, there is a national nursing shortage. READ MORE