Essays about: "importance of business representation"

Showing result 1 - 5 of 17 essays containing the words importance of business representation.

  1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  3. 2. Implementing Strategy through PPM in an Internal Development Department

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Simon Millard; [2023]
    Keywords : project portfolio management; project management; portfolio management; PPM; PBO; PMO; PMI; PM; SPM; project based organization; strategy; portfolio strategy; project portfolio structuring; portfolio structuring framework; resource allocation; matrix organization; strategic effectiveness; strategic alignment; aggregate planning; project evaluation; portfolio prioritization; project prioritization; prioritization method; portfolio selection; project selection; portfolio balancing; project scoring; portfolio budgeting; portfolio roadmap; project screening; projektportfölj; projekt portfölj; projekt-portfölj; portföljhantering; projektorganisation; projekt organisation; resursallokering;

    Abstract : The focus of strategy research has long revolved around strategy formulation rather thanstrategy implementation, despite the evidence indicating that intended strategies are rarelyachieved. Project portfolio management, PPM, assumes a crucial role in enabling strategyimplementation and can be regarded as a representation of the organization's actual pursuedstrategy. READ MORE

  4. 3. Develop a Process for the Selection of New Continuous Improvement Projects : A case study of the prioritization of Lean Six-Sigmain the quality management team in an assembly industry through the AHP method

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Roopa Attibele Prakash; Adeleh Edalati; [2023]
    Keywords : CI Projects; MCDM methods; AHP; FMEA; Project Prioritization;

    Abstract : The research focuses on the selection and prioritization of Continuous Improvement (CI)projects in organizations. This study emphasizes the importance of recognizing appropriatecriteria for selecting projects that align with an organization's needs, skills, and goals. READ MORE

  5. 4. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  6. 5. A Gender Perspective on Corporate Entrepreneurship - Closing the gender gap(s) in Corporate Innovation: Understanding Intrapreneurship as Position-taking

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Isabelle Edenborg; [2022]
    Keywords : corporate entrepreneurship; intrapreneurship; innovation; gender; Bourdieu;

    Abstract : Increasing women's representation in innovation, as the foremost source of economic growth and technological development, has been on the agenda amongst policy-makers and corporations for years. Despite this, research on corporate entrepreneurship, as an increasingly applied strategy for innovation and business renewal, and the interrelated intrapreneurship concept, are signified by gender blindness. READ MORE