Essays about: "importance of crm in services marketing"

Found 2 essays containing the words importance of crm in services marketing.

  1. 1. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  3. 2. Data Mining and Mobile CRM : An Update

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Turk; [2007]
    Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE