Essays about: "in game advertising"

Showing result 11 - 15 of 24 essays containing the words in game advertising.

  1. 11. Optimal Real Time Bidding in Online Advertising

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : David Rådberg; [2018]
    Keywords : Technology and Engineering;

    Abstract : This thesis explores some of the possibilities of demand side optimization in online advertising, specifically how to evaluate and bid optimally in real time bidding. Theory for many types of optimizations is discussed. The thesis evaluates auctions from a game theory and control theory perspective. READ MORE

  3. 12. Dynamic In-game Advertising : Not loved but Certainly Tolerated

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ludvig Hansson; [2017]
    Keywords : ;

    Abstract : Advertising in games is becoming more and more common, as such ways of improving in-game ads are being thought up. One such way is through dynamic in-game advertising which unlike its static counterpart can change to suit different contexts and demographics. READ MORE

  4. 13. Dynamic In-Game Advertising : How important is it that ads are dynamic and capable of changing?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ludvig Hansson; [2017]
    Keywords : ;

    Abstract : As the media habits of both men and women have changed new ways of delivering advertising have become available, and among these new methods is in-game advertising, and from in-game advertising a new form of game advertising grew: dynamic in-game advertising. Dynamic in-game advertising is simply in-game advertising that is capable of changing the content it displays. READ MORE

  5. 14. Views on in-game advertising – A segmentation of females

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Nathalie Hallgren; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  6. 15. Game of Trust: Brand-generated content vs Consumer-generated advertising : A qualitative study of Arla Foods

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emelie Cheng; Nadia Khan; [2017]
    Keywords : Social media advertising; Brand-generated content; Consumer-generated advertising; Trust; Purchase intention; Fast-moving consumer goods;

    Abstract : This thesis studies how trust in two different types of social media advertising, brand-generated content (BGC) and consumer-generated advertising (CGA), influence Millennials purchase intention towards brands in the fast-moving consumer goods (FMCG) industry. The phenomenon of CGA has caught researchers’ interest since it is believed to influence consumers’ purchase intention by affecting their trust in the advertising. READ MORE